For Sellers ~ Marketing Your Property

Your agent has done a CMA for your and you have decided to sell your property at a competitive price. Now, how do you market it? What is your agents strategy? First you must consider who the most probably buyer will be and where they will come from. According to the National Association of Realtors (NAR), over 80% of buyers start their search for a new home on the internet. That is why we maximize our exposure on the internet. I can not count the number of sellers we have talked to that told us their property listing expired with no phone calls or offers. When we go back and look at these listings we often find that there were limited or no additional photos in the listing. Almost always there was no Video Tour. The more content a buyer has to look at for a listing, the longer they will spend considering your property for a purchase. All our home listings contain a video tour and at least twenty to thirty pictures, many have more. Take a look at our Featured Listings to see what I am talking about. Our tours also contain features and a detailed description for each property as well as a map that shows the location of the property and driving directions. This page is linked to numerous web sites and also linked to the MLS listing for the property. Any agent showing properties to a potential buyer can show that property to their client right from their desk in their office. A buyer will be more likely to want to go view the property if they have a better idea of exactly what the features are. Many agents are intimidated by the process of producing a video tour and many don't use them due to the cost of paying somebody else to produce them. We feel that it is a necessity when marketing a property. The days of placing a five line classified ad in the local paper are gone. The majority of our leads and offers come from the internet and the sign in the front yard. Additionally we syndicate our listings to over 40 real estate sites and search engines.

 

How many potential buyers are on the internet? According to Internet World Stats the are over 1.4 billion users on the internet, 248 million of these users are in North America. Therefore we feel this a good place to start when marketing a property.

 

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