The number one aspect to consider when selling your home is the price. Andrea explains it in simple terms. If you were shopping for a BMW and you found the model and color you wanted and it was available from two competing dealers. Both dealers had the exact same model and color and features. One dealer is offering this car for 10% less than his competitor. Is there any reason you would consider buying from the other higher priced dealer? Probably not. The same holds true for real estate. You have to price your product competitively in the market. That is why we always do a Comparative Market Analysis (CMA) for every property we consider selling. If your home is priced out of range within the market, it does not matter how aggressively it is advertised, it will not sell in a timely manner.
Anybody that is frustrated with the time their property has been listed with no phone calls or offers should first look at the price. Buyers want deals and in this economy with all the inventory to choose from, their are many deals to be had. The more inventory on the market, the more competition you have to compete with to sell your property.
A CMA, available for free from most agents, will tell you where you need to price your property in order sell it in a timely manner. Remember what a buyer is willing to pay, market value, is the only price that matters when selling. Memories and sentimental value does not add to the sale price.
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